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Drawing from decades of experience as an author, entrepreneur, publisher, coach, speaker, and lifestyle reinvention strategist, Walt Goodridge presents…

Some people like to wing it and take their chances. Some people like to do things ‘by the book.’ So buy the book!”

The formula is simple: take a passion–something you love to do, something you’re good at, something you already have expertise and interest in–and use it as the basis of a way to generate income. This Passion Profit strategy could be your “plan B” during an economic downturn (or pandemic)! Yes, you CAN make money doing what you love. Steps: 1. Find your purpose. 2. Discover your passion. 3. Create a product. 4. Market it for profit. (338 pages; 7″ x 10″; ISBN:978-0974531328)

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“When will you quit your job and become a full time passionpreneur? Don’t use that tired excuse that you have to ‘get your ducks in a row,’ first!”

The subtitle says it all: How to find the courage to finally QUIT your soul-draining, life-sapping, energy-depleting, freedom-robbing job before it’s too late…and live passionately ever after! These are the thoughts, questions and answers that preceded my decision to quit my civil engineering job, pursue my passion and escape the rat race….even though my ducks weren’t in a row! Perhaps it can help you through your own decision-making!


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“Don’t waste time focusing on the wrong things. Get started as efficiently as possible!”

Get your new book, website, passion project, campaign, channel or other venture up and running in 48 hours (or very close to it!)

The 48-Hour Quickstart Manual shows you how, with templates, checklists, links to private how-to videos and real-world examples!


“Discover the critical elements of website design that move people–your customers–to action!”

In this Websites That Sell Checklist, I’m going to share about 100 website nuts and bolts–the actual elements and strategies I incorporate into the sales process, format and structure of my websites in order to generate sales!

NOTE: The psychology and reality of Internet selling are always evolving, and the newest insights and wisdom into the style and substance of what works (and what doesn’t) may invalidate some of these suggestions in a few years/months. For the most part, however, these tried and true tips will serve you well!


“Create location-free income!”

What if your source of income did not depend on your actual physical location? As it suggests, a nomadpreneur is an individual whose income strategy allows him or her the ability to generate income (make money) while also having the freedom to travel (maintain mobility)–regardless of where he or she happens to be in the world! In this guide, I’ll share the motivation, methods and mindset as well as specific details of the income strategies I and others use to achieve and sustain what I call “the untethered lifestyle.” You’ll learn or discover:

• Travel, accommodation, immigration, safety & survival tips, AND What to do if you run out of money!


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“Here’s how I keep my expenses low, so my profits are high!”

The Zero Cost Business Operations Manual
“For every product or service offered for a price on the Internet, there exists a comparable or better alternative offered free!”-Goodridge’s Second Law of Internet Economics


“Here are the thoughts, perspectives and philosophies that guide my responses to keep my life proceeding just the way I want!

The “Living True to the Self” philosophy explains the unique belief system and worldview that empowered me to break free, reclaim my power, escape the New York rat race, run off to a tropical island in the Pacific, find my place in the world and live true to my self! Use it to create your own dream life!


Start your own Hip Hop label, release your own music!

Here’s what Hip Hop Pioneer Chuck D said about OUR book in HIS book*: “Walt F.J. Goodridge, in his books Change The Game, and This Game of Artist Management names all the areas that need to be covered in the music business. He not only names all 25 areas, but he also tells you what keeps you in business if you’re in one of those areas. If you don’t build anything, then you have nothing. If you don’t build anything, you always have to be a part of somebody else’s s-t. To be a part of white people’s structures is whack especially when it comes to Rap, because they’re not fully down with it!” –Chuck D. Public Enemy, RapStation.com [*excerpt from Fight The Power ]

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“Managing Hip Hop artists is different!”

Managing Hip Hop artists is NOT the same as managing artists in any other genre. It’s unique. There are cultural differences, industry differences and global differences you need to be aware of if you are to be successful. Learn the business basics, as well as the unique attitude and strategies you need to master in order to be successful

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“Banks and investors will want to see it. Even if you don’t have investors, creating a business plan helps you organize your strategy!”

This is an actual record label business plan you can use as a template to develop a workable plan of action and success for your label! Hundreds have used it, and I’ve received some amazing success stories of the funding and investments they’ve been able to acquire as a result! Bonus: “The Record Label of the Future.” (146 pages; 8″ x 10″; ISBN: 978-1450592260) Read more at www.hiphopbusinessplan.com

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