Before there was a "four hour workweek," there was Walt's Passionpreneur™ Formula, and before the "digital nomad" meme, there was Walt's Nomadpreneur™ community....Get the original:

Turn Your Passion Into Profit!
The ORIGINAL step-by-step guide for transforming ANY talent, hobby or product idea into a viable, money-making venture (updated for 2016!)

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 BONUS! Order Turn Your Passion Into Profit now and get Ducks in a Row??? Please. How to find the courage to finally QUIT your soul-draining, life-sapping, energy-depleting, freedom-robbing job now...before it's too late..and live passionately ever after! absolutely free! (a $9.95 paperback value)! See details below.
Don't leave this page before reading these IMPORTANT points:
(1) Customize this book to your individual passion (2) The #1 Mistake people make when trying to turn their passion into profit!

Have you ever wondered?

Have you ever thought about what your life would have been like if your parents and teachers had encouraged you to follow your gift of sports prowess, or your penchant for art, or your love of animals rather than push you to be an accountant or an engineer or a lawyer? It's an interesting thought to ponder.

However, it really doesn't matter. There's no such thing as a wrong decision. There are no mistakes. There are simply choices and opportunities to grow and learn from those choices. Every single decision you've made, or that was made for you, has contributed to you being here at this very moment with this book in your hand, ready to make a change. Everything you've learned along the way--even the unhappiness and frustration--will help you to discover your passion and turn it into profit. In fact, by the time you've completed this book, you may want to thank your parents and teachers for giving you the opportunity to discover who you want to be by having successfully shown you who you are NOT. Sometimes your greatest growth comes after experiencing a situation that simply confirms for you the reality that you don't want.

So don't beat yourself up over the choices and decisions you've made. As a wise man once said, "pity not the man or woman for the challenges they face, but for the lessons not learned in their responses." In other words, the tragedy is not that in the past you were steered in a direction that was not towards your passion. The tragedy will be if you allow yourself to keep going in that direction once you recognize your passion and the power you have in the present to pursue it...[excerpt from Turn Your Passion Into Profit]

No matter what country you live in!

world map

I've coached clients in the US, UK, Canada, Ghana, Nigeria, South Africa, Canada, China, Australia and countries on most every continent! The philosophy, principles and formulas for determining a passion's profit potential are universal! It doesn't matter where in the world you are! Furthermore, thanks to the Internet, you can be in Canada and create a passion-centered product that's a hit in Europe! The possibilities are limitless!

What this is

My name is Walt F.J. Goodridge. Turn Your Passion into Profit™ is a proven philosophy, formula and strategy that I (and others) use to transform from frustrated employee to free passionpreneur (or simply earn some extra income), and it can help YOU do the same...IF you can answer YES to just one of these questions:

Are you...
• a home maker or retiree in need of extra money?
• a frustrated employee desperate to change careers?
• a talented, creative person with a gift to offer the world?
• a nomad who wants to make money while seeing the world?
• a college student deciding on a career?
• an entrepreneur seeking additional streams of income?
• soon-to-be retired and looking to do what you REALLY enjoy? or...

Do you ever find yourself thinking...
"I hate this job."
"I hate these people I work with!"
"I hate working for someone else."
"I wish I could be someplace else doing what I really want to do."
"I've got so much more potential that I'm just not using here.."

If that all sounds familiar, and if you're frustrated with working for someone else, there are some things you can do right now to start yourself on your way to turning your passion into profit.

"FACT: You CAN make money doing what you love! Even in a down economy!"

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Yes, it's true! I did it!

First of all, I'm a real, living person just like you! I hated working for someone else. I wanted desperately to be free, and I believed I could make it happen! Probably the only difference is that I've since made all the specific, gory and intimate details of my life public so others can benefit by hopefully seeing what's possible. Here's how I tell my story:

"Once upon a time, there was a Jamaican civil engineer living in New York who hated his job, followed his passion, started a sideline business publishing his own books, made enough money to quit his job, escaped the rat race, ran off to a tropical island in the Pacific, and started a tourism business so he could give tours of the island to pretty girls every day....and live a nomadpreneur's dream life."

All those details are here for anyone who wants to investigate, validate, vet and confirm that :
• yes, I did, in fact, attend and graduate from Columbia University with a B.S. in Civil Engineering;
• that yes I did, in fact, work for 7 years at the Port Authority of New York & New Jersey on the 73rd floor of the World Trade Center;
• yes, I did place ads in the Source Magazine issues in the 90s to sell thousands of copies of my first book to other hip hop entrepreneurs;
• yes, I did, in fact, walk away from my soul-draining, life-sapping, energy-depleting, freedom-robbing job to be a full-time passionpreneur (no offense to all the happy engineers!);
• yes I did, in fact, escape from America to live my dream nomadpreneur life on the island of Saipan where you can now find me "giving tours to pretty girls every day" (of course, YOUR dream may differ!)

• yes I did, in fact, do the "nomadpreneur" thing and ran off to China for six months and had the greatest time of my life!

It's all there. It's all in the public record....with photos, too! It's all researchable and there for you to confirm the reality of it! This is not conjecture. This is not speculation. This is not theory. My ability to help first myself and now others turn their passion into profit is a matter of reality. The simple point I want to make is that

"...all of that adventure and my personal success at creating the free life of my dreams started with making the bold decision to turn my passion into profit."

I realized I had to find the courage and maintain the discipline because of what I'm about to share with you next....

Why You Need This

"It is impossible to raise your standard of living working a job!"

The only way you will be able to satisfyingly change your present condition and move to the standard of living you're dreaming of, and make the sort of money you are ultimately capable of making is to turn your passion into profit.

You can only improve but so much by working overtime, or waiting for a raise or promotion every year. And with each raise in pay, or each increase in responsibility come more demands and an overall decrease in the amount and quality of free time you have available to really enjoy your time here on the planet.

No, the only way to REALLY raise your standard of living while enjoying the life you were MEANT to live is to leverage your talents, your gifts, your interests and your hobbies to create a product or service that you can sell to increasing numbers of people and free yourself from the cycle of trading your time for money--as you might be doing now in a job.

Each one of us is given something that sets us apart from everyone else; something that we can do better than others, and that in an ideal system, we can use to not only survive but to thrive.

You owe it to your family, your parents, your children, your community, and most especially to yourself to discover that thing, share it with the world and--with apologies to no one--use it to improve your standard of living, your quality of life, and live a passion-centered lifestyle of your dreams!

The formula is simple!

Take a passion--something you love to do, something you're good at, something you already have a certain amount of expertise in, something that interests you-- then find the hidden value it has for the public, and then use it as the basis of a way to make money. It's a simple strategy that could be your "plan B" during an economic downturn! Find your purpose. Discover your passion. Create a product. Market it for profit. I call it the Cycle of Success!

Right click and select play
That's the process I've created, developed and explained in Turn Your Passion into Profit, the first-of-its-kind book that spawned a host of imitators since I first published it in 1999! (updated every year since).

No matter what your passion!

No matter what YOUR passion is!...and even if you don't think you have one! Cooking? Music? Animals? Skiing? Singing? Not sure? Well, don't worry! Discovering your passion, then uncovering its hidden value is a skill you can master regardless of what your specific passion is or turns out to be. You don't need to buy a book entitled "Turn Your Singing Passion into Profit." This book covers ALL the possible permutations and combinations of purpose and passion and product so you can point yourself in the right direction!
Let's say you have a passion for cooking. People have been telling you all your life that you ought to open your own restaurant! Sounds like a great idea, right? Well, it might not be! One of the valuable lessons you'll discover in the pages of Turn Your Passion into Profit is to first discover your purpose using the personality test, and then using that information to decide on the best passion for you.

I had a client who found herself in that very position. She loved cooking, and was considering starting her own restaurant based on friends' advice. However, I first had her determine she was a "guru" (you'll discover more about that personality/purpose type in the book), and then had her realize that as a guru (here to teach others), that her purpose would be best served by harnessing her passion for cooking and, instead of starting a restaurant, she should instead consider a product or service in which she teaches others what she knows (e.g. cooking school, cookbook, video series, etc.). This is the best way to make sure your business provides you with a higher level of personal fulfillment! You'll learn how to use your passion to help fulfill your purpose, so you don't make this number one mistake that most people make: neglecting to incorporate their purpose into the process.

Now, in case you don't believe me and I what I say about this book, let me share what others have said... THERE'S A REASON that this ORIGINAL, trend-setting "sideline business" book appears in:
The Library Journal!
[From the Library Journal]...Libraries might find their readers better served by Walt Goodridge's Turn Your Passion into Profit , which is noteworthy for its more complete coverage and practical, down-to-earth tone and style.-Susan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 2005 Reed Business Information.

Jay Conrad Levison's latest Guerrilla Marketing book!
Walt's insights were sought and featured in the new book by Jay Conrad Levinson and Andrew Neitlich entitled The Guerrilla Marketing Job Escape Plan Walt answers the question: "What is the one single piece of advice you would give to employees seeking to go out on their own?" You’ll have to read the book to find out what his answer is!

--Peter J. Patsula, from Successful Business Planning in 30 Days Passion not only inspires innovation, determination and boundless energy, but it is also contagious. Sharing your passion also helps others tap into their own. Walt Goodridge, author of Turn Your Passion Into Profit, sums it up well:

"Value No One Can Match"

"If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!" Walt Goodridge

Used by Educators and Professors at

•Arizona State University (Prof. H. Matson)
•The New School (New York)
•South Carolina State University*, and others
for undergraduate as well as continuing Education Entrepreneurship Programs

*(title used: Walt's Game of Artist Management)

Reviewed and featured in these media outlets...

Dallas Morning News, Entrepreneur Magazine, Time Magazine, Essence, Source, Wall Street Journal, Public Radio International, Black Enterprise, and more! IN BUSINESS SINCE 1992, my Passion Profit Company, my books, quotes, articles and products have been featured, reviewed and/or endorsed by:

Praised by satisfied customers...

"Like you said, Walt, you're never truly happy until you're pursuing your passion. I want you to know that I stepped out on faith, quit my job and wrote the novel I always wanted to write. Now I'm on tour and I'm finally living my dream. I am very proud of me and you should be too! Your inspiration served me well!"
-- -Hallema, author of Mass Deception

"I am a business owner working on taking my business to the next level. I use Turn Your Passion Into Profit like a daily guide. It motivates me when I am feeling low and strengthens my knowledge in areas where I am weak. Walt's desire for that "perfect day" spurred him in a direction to make that day not a dream but a reality. I have made the visualization of what the perfect day will look like for me a part of my morning ritual. I cannot stress enough that Turn Your Profit Into Passion has helped me to turn my DREAMS into PLANS for my not so distant future."
--Gayle E. Santana, PVS Network/Professional Virtual Services

"Walt, next to my Bible, your book, Turn Your Passion Into Profit is the book I reference the most in my house! It is the only other book that is constantly visible (it’s on the dining room table right now!)…"-- Karon Mason Etienne, Maryland.

"I thought this book was going to be another "practical" guide to setting up a business - just instructions for the non-business person in regards to getting started, organizing an office, raising capital, etc. Wow! It is so much more than any book like that could ever hope to be. Mr. Goodridge surprised me with a look into the true foundations of profiting from your passion. So many of us hear negative noise about pursuing "non-traditional" careers. If you are able to open your mind and consider Walt's philosophy, it just makes sense. I discovered a new outlook on spirituality that I never really thought about and while there is no religious association in the ideas presented here, instead of conflicting with beliefs I hold, it actually confirms them in a way I did not expect. This book gets to the heart of finding your passion, allowing yourself to pursue it, and how to best turn it into profit. It is so well written and easy to understand, yet packed with so much information and guidance, it will change your outlook and your life."--Jim Meck, from the site

"Walt is an inspiring and unique person with a gift for helping and empowering others. He is authentic, evolved and the kind of rare person that once you meet, you think: "I had better learn as much as I can from this dynamic and gifted person." He has inspired me, given me valuable advice, and coached me in my internet marketing strategies. I also consider him a good friend as well (which says a lot because I am very picky about who I am friends with). As a self-employed Passionpreneur myself who makes a living doing what I love, I can testify that Walt's strategies are spot on and work in the real world. His "Passion into Profit" ebook is absolutely amazing and an absolute must have for anyone desiring to make a living doing what they love and living freely. It is very well written and the kind of book that changes lives. I consider it so essential and important, in fact, that I decided to list it on my home page and ebook store to help others." - Winston Wu, Passionpreneur and Founder of, a successful thriving Global Dating and Living website and community

"Ive seen a lot of motivational books (such as Tony Robbins stuff) and this one is VERY different. What you don't get is the typical fluff and puff of most motivational writings that only temporarily make you feel inspired yet leaving the reader with not knowing really how to apply it. This author actually describes the "HOW TO" in coming up with your own passion ideas for making an income stream based off what you know and what you are passionate about. This is the KEY difference.He describes the step by step process and even shows how he markets his books too. I haven't seen other motivational books that do that. This author is very direct, real and down to earth which is what I think makes him so credible. Its real life common sense stuff that he teaches you how to act on and a lot of "make sense" philosophical creeds" to go along with it all. I give this book the highest possible recommendation. It can be a life changer to those who read it!"--Steve Neese

"Dear Walt, I hope my message finds you well and blessed and more enthused than ever in your service to the world. [There are]...individuals, companies and organizations that have in some way inspired me to feel more deeply, think more critically, or access myself on a higher level. Most recently I have been reading your Passion to Profit book and it has inspired me with an entirely new series of brilliant ideas. I feel more enthused than I have in months about my career and I am grateful to you for the gift of your light that you share with the world (me). Richest blessings." --Shakti Rios, Spiritual Coach, High Vibration Spiritual Living

"Thank you so much for writing Turn Your Passion into Profit. Like you said, you’re never really happy until you’re pursuing your passion. So I want you to know that I stepped out on faith, quit my job and wrote the novel I always wanted to write. Now I’m on tour all over the country and I’m finally living my dream. I am very proud of me and you should be too!"--Hallema, author of Mass Deception

"…My husband had a total revelation about his passion as a result of your book two years ago and we both really like your work. Peace and Blessings, Ruth" --Ruth Kirby, Medford, OR

"I have read many "self-help" books but yours is actually instructional and answers questions. It addresses how I feel and what I am thinking. I also e-mailed you several months ago about how I [pursue my passion] when I have a house to pay for, a child to support, etc…and you told me to start out slowly and build. Like you said in your book, it is scary. However, I am doing what you said and am starting to feel so much better. I realize I have a long way to go but, I think just realizing that I don’t have to stay in one of those 9-to-5 jobs working for someone else gives me so much courage to get out there and start doing what I want! Thank you so much for the book and the inspiration. I truly appreciate it."--Tammy van der Leest

I am a business owner working on taking my business to the next level. I use Turn Your Passion Into Profit like a daily guide. It motivates me when I am feeling low and strengthens my knowledge in areas where I am weak. Walt’s desire for that "perfect day" spurred him in a direction to make that day not a dream but a reality. I have made the visualization of what the perfect day will look like for me a part of my morning ritual. I cannot stress enough that Turn Your Passion Into Profit has helped me to turn my DREAMS into PLANS for my not so distant future. --Gayle E. Santana, PVS Network, Professional Virtual Services

I really enjoyed your program and got a lot out of it. I feel I am at a turning point and the energy of your class helped me in ways I am not even aware of...yet! The book is very interesting so far. I feel I will benefit from it--good information! Best of luck to you--thanks for your sharing your story!--Jean M., MN

Hey Walt, When I first heard your personal story of the experiences that led you to the path of the passion pursuit, I knew you were achieving what many people think is out of their reach. You made me see that achievement had never been out of the reach for me. After attending your seminar and purchasing your book, I knew that the passion within me could only be profitable once I decided to take the necessary steps to success. I saw you as someone I was able to connect with and it made me think, "If he can do it, so can I." I am currently turning the passion I have of creating artwork, photography and dance to that next level. No longer are these just hobbies but a way of life that is invigorating, challenging and fulfilling. I feel a deeper connection to the purpose of this life path I am on. By focusing on this passion of creation, I am liberating myself from the limits of doing something I had no passion for. Getting Turn Your Passion into Profit was one of my first steps to acknowledging my own purpose, power and freedom. Thank you! And this comes straight from the heart because that is where passion truly lives. Peace and blessings, --Nicole Woo, DC

Written just for YOU...

According to one review:

"Simply put, Turn Your Passion Into Profit can help you find your purpose, discover your passion, create a product, and sell it for profit! If you've ever dreamed of earning a living, or just some extra cash doing that one thing that you've always loved to do, then this book/audio is for you!

Since its initial publication in the summer of 1999, and with each revision to incorporate new strategies and technology, Turn Your Passion Into Profit has been selling steadily "under the radar." And while others have come along and copied the title and concept, it continues to stand apart as the innovator, combining spiritual concepts, even health and wellness with practical business guidance to create a wholistic view and action plan for profitable, passion-centered living.

Whether you're an entrepreneur with an existing business, or a newbie with a great idea, you'll find a wealth of information, inspiration and concrete ideas in this easy to follow step-by-step guide." [end]


It's time to upgrade to Passion 6S!! Yes, it's here: The Sixth Edition of Turn Your Passion Into Profit, revamped for 2016 and beyond has just been released! And just like your favorite, trusted brand of smartphone (but more liberating!), you can upgrade! re-charge and re-focus yourself for the new year, and learn NEW ways to APPly the concepts to your passion-centered business and lifestyle! (That's right, we got apps, too!) Not yet available on Amazon, order direct now!
• sleek new cover design, new layout, better organized
• curl-resistant matte cover
• clickable links in PDF ebook edition
• better formatted Kindle and Nook editions (Available Jan 1, 2016!)

• Updated "Resource list" (all links updated, verified working at time of publication)
• Updated "Launching Online" (the Internet Chapter); Now that we all know what the internet is...
• Updated tax forms showing the latest allowable deductions for 2015!
• Expanded "Ask the Right Questions"
• Expanded "Follow-up File tasks"
• Expanded "18 Ways to Finance Your Business"

• (34 pages of brand new material information; 372, was 338!)
• - Added: Soul Age, life theme, soul age and Meyer's Briggs Personality profile affect your passion
• - Added: How your smartphone. social networking can make you rich online and you don't even need a website!
• - "Okay, so what's the VERY FIRST thing I should do next? Keep this book open next to you and do exactly what I'm about to tell you" The Ultimate Passionpreneur Master Checklist!
• - NEW: "The Perception, Pursuit, Possession and Preservation of Profit" (i.e. Money)

PLUS (These 6S attachments sold separately)
• As a Man Thinketh by James Allen Passionpreneur University Edition; text and free audio!
• The Science of Getting Rich by Wallace D. Wattles Passionpreneur University Edition
The Passionpreneur University Reading List (classic texts with modern "passion-centric" interpretations and notes added)

ORDER NOW AND PREPARE FOR THE NEW YEAR! $12.50 for ebook; $24.95 for PAPERBACK! Order now and pay only $19.95 for Paperback! Ships within 24 hours! US customers: You'll need some new business ideas for when Trump becomes president!

BONUS: Order now and get Ducks in a Row FREE!

 The full title is Ducks in a Row??? Please (Get real!). How to find the courage to finally QUIT your soul-draining, life-sapping, energy-depleting, freedom-robbing job now...before it's too late..and live passionately ever after! (ISBN-13: 978-1482364187; 5.5" x 8.5"; 100pp)

Released in 2014, it's essentially the "prequel" to Turn Your Passion Into Profit and answers in great detail a question I commonly get from coaching clients and workshop attendees who want to know exactly how I did it!


ducks in a row: slang. Everything is ready, all preparations are complete. To have everything just the way you want it before you take the next step.

Usage example: "I definitely want to quit my job and pursue my passion, but I want to get all my ducks in a row before I hand in my resignation."


Sure, we've all seen ducks in a row. The trouble is, watch them long enough and they eventually break formation.

I've never met a set of ducks who liked standing in a row for too long.

In other words, if you're waiting for things to be perfect and stay perfect before you act on your dreams in general, and if your success quitting your job and becoming an entrepreneur in particular is contingent on those ducks staying in line for the duration of your adventure in freedom, you might be in for a rude awakening.


It's not about the freakin' ducks!! It never was and never will be.

If you make it about the ducks, then you've got to keep herding ducks every day of your life. On the other hand, if you practice taking action regardless of what formation the ducks are in, you'll be better prepared for the realities of life and business!

It's about finding the courage to do something you need to do whether the ducks are arranged the way you want them to be or not! It's your dirty little secret--a convenient excuse. And I'm going to expose it. The truth is, there ARE no ducks!!!

I've already shared that I walked away from my soul-draining, life-sapping, energy-depleting, freedom-robbing job as a civil engineer, to become a passionpreneur and nomadpreneur. In this prequel to Turn Your Passion Into Profit, I'll take you through the step-by-step mental, emotional and physical process of what it took to make that decision, hand in my resignation, burn that bridge, and walk away from my "good job" with no safety net and not even a penny in savings!

There was something in particular that gave me the courage to do it, and I'm going to share that with you in all its gory detail!

Something will click for you.

"It's not about the freaking' ducks!
It's about finding the courage to live
your dreams regardless of what formation
the ducks are in!

~ W. Goodridge (duck slayer)

When you order the paperback or ebook of Turn Your Passion Into Profit, you'll receive Ducks in a Row in the same format of your order! If you order the CD edition, please include a note with your order and let us know which format of Ducks in a Row (i.e. paperback or ebook) you wish to receive.

Worth the investment?

So, whether you call it a "side hustle," a "sideline business," "business on the side", or just a way to make some weekend cash doing something you enjoy, at only $16.95 for the ebook, $24.95 for the paperback, or $49.95 for the 6-CD audio, (each with a money-back guarantee), it's well worth the investment and practically a risk-free endeavor to find out how to start your dream life turning your natural talents, gifts or hobby into a profitable money-generating side business.

What are you waiting for?      Order one for yourself and give one to your spouse, child or business partner!

     Order now, direct from my site, and you can start turning your passion into profit IMMEDIATELY!

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Turn Your Passion into Profit



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Quickstart Manual



Websites That Sell!



6 CD Audio


Just Released! Order now!

How to Become a Nomadpreneur (aka. The Untethered Lifestyle)

Read more about it Available now!



$ 3.95

A pocket guide of income strategies, travel jobs & survival tips for expats, vagabonds, techies and rat race escapees who want to see the world AND make money too!
What if you had the freedom to travel the world and make money at the same time? What if your source of income did not depend on your actual physical location?

According to author Walt Goodridge, nomadpreneurs have that freedom! A nomadpreneur is someone whose income strategy allows him or her the freedom to "travel and roam" while generating money "abroad or at home."

Goodridge himself was a frustrated, corporate-cubicle-confined civil engineer in New York City until he engineered his escape from the rat race and ran off to a tropical island to live out his nomadpreneur dream. In this guide, he shares his motivation, methods and mindset as well as specific details of the income strategies he and others use to achieve and sustain what he calls "the untethered lifestyle."
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