Welcome to the PassionProfit™ site by Walt F.J. Goodridge
Since 1992, long before the "four hour workweek" or the "digital nomad," Walt Goodridge's Passionpreneur™ Formula and his Nomadpreneur™ success tools have been changing lives! Welcome to the Internet's first website for the passion-centered lifestyle entrepreneur!
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How can I turn my hobby or passion into a business and make money doing what I love?

ANSWER: Walt Goodridge, originator of the PassionProfit™ philosophy & formula suggests four phases:
  1. Determine your purpose: are you a “creator,” “savior,” “guru” or “guide?”
  2. Discover your passion(s): What you love to do. What people say you're good at.
  3. Develop a product/service: a store, invention, book, mp3, video or service
  4. Distribute for profit: Launch online, generate publicity, engage social media...
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Yes, You CAN Turn Your Passion Into Profit!

The Philosophy: "Value No One Can Steal!"
"If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!"
--Walt F.J. Goodridge, author of Turn Your Passion Into Profit

Watch This Short Video Introduction

Passionpreneur™ Channel on Youtube | Watch this video on Youtube

Don't leave this website before reading these
TWO IMPORTANT POINTS about your passion:

(1) This book may be customized to fit your individual passion
(2) The #1 MISTAKE people make when turning their passion(s) into profit!

Here's what you'll find on this website:


Turn Your Passion Into Profit, the book!

Timeless guidance to make money doing what you love!
Cover of Turn Your Passion into Profit by Walt F.J. GoodridgeYes, you can! It IS possible to take a passion--something you love to do--and turn it into a sideline, a money-generating business, or a million-dollar enterprise! Others have done it. Others are doing it. You can too! MORE...

Take the Passionpreneur Personality Test!

Discover your purpose and passion
Take the passion personality testDon't quite know what your passion is? Have too many passions? This unique online test can help you determine what your purpose is, which can help you identify a passion to pursue. TAKE THE TEST NOW...

Passionpreneur University™

A weekly email course in passionpreneuring
passionpreneur universityNo, it's not an actual university, but it may be of more value to you than a traditional education! Sign up for the course (FREE) and receive free ebooks, plus a weekly email with information, inspiration and ideas to help you make money doing what you love! MORE...

Read these testimonials

Read how my success tools have helped others
testimonials I've been doing this now for over two decades! Read the testimonials of successful passionpreneurs as well as industry professionals and experts! MORE...

Use these resources

Help and support
resources Articles, essays, websites and other online and offline resources to help you turn your passion into profit! MORE...


One-to-one help and support
coaching Work directly (Skype audio or phone) with me, Walt Goodridge, to guide and help you turn your passion into profit! MORE...

Who is Walt Goodridge???

Author, passionpreneur and nomadpreneur!
who is walt I'm just a guy who didn't want to wait 40 years in order to be free! Want to know how I joined the passionpreneur and nomadpreneur movements? Read my story of frustration to failure to freedom to living the life of my dreams! MORE...

A Message from the Founder

What this is
My name is Walt F.J. Goodridge, the Passion Prophet! Turn Your Passion into Profit™ is a proven philosophy, formula and strategy that I (and my coaching clients) use to transform from frustrated employee to free passionpreneur (or simply earn some extra income), and it can help YOU do the same...IF you can answer YES to just one of these questions:
Are you...
• a home maker or retiree in need of extra money?
• a frustrated employee desperate to change careers?
• a talented, creative person with a gift to offer the world?
• a nomad wishing to make money while seeing the world?
• a college student deciding on a career?
• an entrepreneur seeking additional streams of income?
• soon-to-be retired and looking to do what you REALLY enjoy? or...

Do you ever find yourself thinking...
"I hate this job."
"I hate these people I work with!"
"I hate working for someone else."
"I wish I could be someplace else doing what I really want to do."
"I've got so much more potential that I'm just not using here.."
If that all sounds familiar, and if you're as frustrated with working for someone else as I was, think about the following....
Have you ever wondered?
Have you ever wondered what your life would be like now if your parents and teachers had encouraged you to follow your gift for sports, or your penchant for art, or your love of animals rather than push you to be an accountant or an engineer or a lawyer? It's an interesting thought to ponder.
However, it really doesn't matter. There's no such thing as a wrong decision. There are no mistakes. There are simply choices that offer opportunities to grow and learn from those choices. Every single decision you've made, or that was made for you, has contributed to you being here at this very moment reading this website, ready to make a change. Everything you've learned along the way--even the unhappiness and frustration--will help you to discover your passion and turn it into profit. In fact, by the time you've completed this book, you may want to thank your parents and teachers for giving you the opportunity to discover who you want to be by having successfully shown you who you are NOT. Sometimes your greatest growth comes after experiencing a situation that simply confirms for you the reality that you don't want.
So don't beat yourself up over the choices and decisions you've made. As a wise man once said, "pity not the man or woman for the challenges they face, but for the lessons not learned in their responses." In other words, the tragedy is not that in the past you were steered in a direction that was not towards your passion. The tragedy will be if you allow yourself to keep going in that direction once you recognize your passion and the power you have in the present to pursue it... [excerpt from Turn Your Passion Into Profit]
The formula is simple!
Take a passion--something you love to do, something you're good at, something you already have a certain amount of expertise in, something that interests you-- then find the hidden value it has for the public, and then use it as the basis of a way to make money. It's a simple strategy that could be your "Plan A" for your passion-centered lifestyle, or "plan B" during an economic downturn! Find your purpose. Discover your passion. Create a product. Market it for profit. I call it the Cycle of Success!

Right click and select play
That's the process I've created, developed and explain fully in Turn Your Passion into Profit, the first-of-its-kind book that spawned a host of imitators since I first published it in 1999! (updated every year since).

No matter what your passion!

What's your passion? Cooking? Music? Animals? Skiing? Singing? Not sure? Well, it doesn't matter what YOUR passion is, if you think you have too many, or even if you don't think you have one! Discovering that passion and then uncovering its hidden value is a process you can master regardless of what your specific passion is or turns out to be. You don't need to buy a book entitled "Turn Your Singing Passion into Profit." This ONE book covers ALL the possible combinations of purpose and passion and product so you can put yourself on the right path to make money doing what you love!
"FACT: You CAN make money doing what you love! Even in a down economy!"

The Number One Mistake Most People Make When Turning Their Passion(s) into Profit!

Let's say you have a passion for cooking. People have been telling you all your life that you ought to open your own restaurant! Sounds like a great idea, right? Well, it might not be! One of the valuable lessons you'll discover in the pages of Turn Your Passion into Profit is to first discover your purpose using the personality test, and then using that information to decide on the best passion for you.
I had a client who found herself in that very position. She loved cooking, and was considering starting her own restaurant based on friends' advice. However, I first had her determine she was a "guru" (you'll discover more about that personality/purpose type in the book), and then had her realize that, as a guru (someone whose life purpose is to teach others), that that purpose would be best served by harnessing her passion for cooking and, instead of starting a restaurant, she should instead consider a product or service in which she teaches others what she knows (e.g. cooking school, cookbook, video series, etc.). This is the best way to make sure your business provides you with a higher level of personal fulfillment! You'll learn how to use your passion to help fulfill your purpose, so you don't make this number one mistake that most people make: neglecting to incorporate their purpose into the process.
Yes, it's true! I did it!
First of all, I'm a real, living person just like you! I hated working for someone else. I wanted desperately to be free, and I believed I could make it happen! Probably the only difference is that I've since made all the specific, gory and intimate details of my life public so others can benefit by hopefully seeing what's possible. Here's how I tell my story:
"Once upon a time, there was a Jamaican civil engineer living in New York who hated his job, followed his passion, started a sideline business publishing his own books, made enough money to quit his job, escaped the rat race, ran off to a tropical island in the Pacific, and started a tourism business so he could give tours of the island to pretty girls every day....and live a nomadpreneur's dream life."
All those details are here for anyone who wishes to investigate, validate, vet and confirm that :
• Yes, I did, in fact, attend and graduate from Columbia University with a Bachelor of Science degree in Civil Engineering;
• Yes I did, in fact, work for 7 years at the Port Authority of New York & New Jersey on the 73rd floor of the World Trade Center;
• Yes, I did place ads in Rappages and The Source magazines in the 90s to sell thousands of copies of my first book to other hip hop entrepreneurs;
• Yes, I did, in fact, walk away from my soul-draining, life-sapping, energy-depleting, freedom-robbing job to be a full-time passionpreneur (no offense to all the happy engineers!);
• Yes I did, in fact, escape from America to live my dream nomadpreneur lifestyle on the island of Saipan where you can now find me "giving tours to pretty girls every day" (of course, YOUR dream may differ!)
Me and the members of Chinese idol group, SNH48, on the beach on Saipan! Photo: Ferdinand Ramos

• Yes I did, in fact, do the "nomadpreneur" thing and ran off to China for six months and had the greatest time of my life!
It's all there. It's all in the public record....with photos, too! It's all researchable and there for you to confirm the reality of it! This is not conjecture. This is not speculation. This is not theory. My ability to help first myself and now others turn their passion into profit is a matter of reality. The simple point I want to make is that...

"...all of that adventure and my personal success at creating the free life of my dreams started with making the bold decision to turn my passion into profit."

I realized I had to find the courage and maintain the discipline because of what I'm about to share with you next....

"It is impossible to raise your standard of living working a job!"

The only way you will be able to satisfyingly change your present condition and move to the standard of living you're dreaming of, and make the sort of money you are ultimately capable of making is to turn your passion into profit.
You can only improve so much by working overtime, or waiting for a raise or promotion every year. And with each raise in pay, or each increase in responsibility come more demands and an overall decrease in the amount and quality of free time you have available to really enjoy your time here on the planet.
No, the only way to REALLY raise your standard of living while enjoying the life you were MEANT to live is to leverage your talents, your gifts, your interests and your hobbies to create a product or service that you can sell to increasing numbers of people and free yourself from the cycle of trading your time for money--as you might be doing now in a job.
Each one of us is given something that sets us apart from everyone else; something that we can do better than others, and that in an ideal system, we can use to not only survive but to thrive.
You owe it to your family, your parents, your children, your community, and most especially to yourself to discover that thing, share it with the world and--with apologies to no one--use it to improve your standard of living, your quality of life, and live a passion-centered lifestyle of your dreams!
Written just for YOU...
According to one review:
Simply put, Turn Your Passion Into Profit can help you find your purpose, discover your passion, create a product, and sell it for profit! If you've ever dreamed of earning a living, or just some extra cash doing that one thing that you've always loved to do, then this book/audio is for you!"
Since its initial publication in the summer of 1999, and with each revision to incorporate new strategies and technology, Turn Your Passion Into Profit has been selling steadily "under the radar." And while others have come along and copied the title and concept, it continues to stand apart as the innovator, combining spiritual concepts, even health and wellness with practical business guidance to create a wholistic view and action plan for profitable, passion-centered living.
Whether you're an entrepreneur with an existing business, or a newbie with a great idea, you'll find a wealth of information, inspiration and concrete ideas in this easy to follow step-by-step guide." [end]

No matter what country you live in!

world map
I've coached clients in the US, UK, Canada, Ghana, Nigeria, South Africa, Canada, China, Australia and countries on most every continent! The philosophy, principles and formulas for determining a passion's profit potential are universal! It doesn't matter where in the world you are! Furthermore, thanks to the Internet, you can be in Canada and create a passion-centered product that's a hit in Europe! The possibilities are limitless!

The Flipbook Preview


It's time to upgrade your passion! Yes, it's here: The Sixth Edition of Turn Your Passion Into Profit, revamped for the new year and beyond! You can upgrade, re-charge and re-focus yourself for the new year, and learn NEW ways to APPly the concepts to your passion-centered business and lifestyle! Order direct now! The new edition features:

• sleek new cover design, new layout, better organized
• curl-resistant matte cover
• clickable links in the PDF ebook edition
• better formatted Kindle and Nook editions

• Updated "Resource list" (all links updated, verified working at time of publication)
• Updated "Launching Online" (the Internet Chapter); Now that we all know what the internet is...
• Updated tax forms showing the latest allowable deductions!
• Expanded "Ask the Right Questions"
• Expanded "Follow-up File" tasks
• Expanded "18 Ways to Finance Your Business"

• (34 pages of brand new material information; now 372 pages; was 338!)
• Added: Soul Age, life theme, soul age and Meyer's Briggs Personality profile affect your passion
• Added: How your smartphone and social networking can make you rich online and you don't even need a website!
• Added: The Ultimate Passionpreneur Master Checklist! ("What's the VERY FIRST thing you should do next? Keep this book open next to you and do exactly what I'm about to tell you...")
• Added: "The Perception, Pursuit, Possession and Preservation of Profit" (i.e. Money)

PLUS (These recommended books sold separately)
The Passionpreneur University Course Reading List (classic texts with modern "passion-centric" interpretations and notes added)
As a Man Thinketh by James Allen Passionpreneur University Edition; | (Kindle edition)

The Science of Getting Rich by Wallace D. Wattles Passionpreneur University Edition | ( Kindle)
ORDER NOW AND PREPARE FOR THE NEW YEAR! $12.50 for ebook; $24.95 for PAPERBACK! SPECIAL: Order now and pay only $19.95 for the aperback! Ships within 24 hours!

BONUS: Order now and get Ducks in a Row FREE!

Cover of Ducks in a Row
The full title is Ducks in a Row??? Please. How to find the courage to finally QUIT your soul-draining, life-sapping, energy-depleting, freedom-robbing job now...before it's too late..and live passionately ever after! (ISBN-13: 978-1482364187; 5.5" x 8.5"; 100pp)
It's the "prequel" to Turn Your Passion Into Profit and answers in great detail a question I commonly get from coaching clients and workshop attendees who want to know exactly how I did it!

THE DEFINITION: ducks in a row: slang. Everything is ready, all preparations are complete. To have everything just the way you want it before you take the next step.
Usage example: "I definitely want to quit my job and pursue my passion, but I want to get all my ducks in a row before I hand in my resignation."

Sure, we've all seen ducks in a row. The trouble is, watch them long enough and they eventually break formation.
I've never met a set of ducks who liked standing in a row for too long.
In other words, if you're waiting for things to be perfect and stay perfect before you act on your dreams in general, and if your success quitting your job and becoming an entrepreneur in particular is contingent on those ducks staying in line for the duration of your adventure in freedom, you might be in for a rude awakening.

It's not about the freakin' ducks!! It never was and never will be.
If you make it about the ducks, then you've got to keep herding ducks every day of your life. On the other hand, if you practice taking action regardless of what formation the ducks are in, you'll be better prepared for the realities of life and business!
It's about finding the courage to do something you need to do whether the ducks are arranged the way you want them to be or not! It's your dirty little secret--a convenient excuse. And I'm going to expose it. The truth is, there ARE no ducks!!!
I've already shared that I walked away from my soul-draining, life-sapping, energy-depleting, freedom-robbing job as a civil engineer, to become a passionpreneur and nomadpreneur. In this prequel to Turn Your Passion Into Profit, I'll take you through the step-by-step mental, emotional and physical process of what it took to make that decision, hand in my resignation, burn that bridge, and walk away from my "good job" with no safety net and not even a penny in savings!
There was something in particular that gave me the courage to do it, and I'm going to share that with you in all its gory detail!
I'm hopeful that as you read this book, something will click for you.
"It's not about the freaking' ducks!
It's about finding the courage to live
your dreams regardless of what formation
the ducks are in!
~ W. Goodridge (duck slayer)
When you order the paperback or ebook of Turn Your Passion Into Profit, you'll receive Ducks in a Row in the same format of your order! If you order the CD edition, please include a note with your order and let us know which format of Ducks in a Row (i.e. paperback or ebook) you wish to receive.

Worth the investment?

So, whether you call it a "side hustle," a "sideline business," "business on the side", or just a way to make some weekend cash doing something you enjoy, at only $16.95 for the ebook, $24.95 for the paperback, or $49.95 for the 6-CD audio, (each with a money-back guarantee), it's well worth the investment and practically a risk-free endeavor to find out how to start your dream life turning your natural talents, gifts or hobby into a profitable money-generating side business.
What are you waiting for?      Order one for yourself and give one to your spouse, child or business partner!
     Order now, direct from my passionprofit.com site, and you can start turning your passion into profit IMMEDIATELY!

Order Now! (and get Ducks in a Row free, too!)

Don't leave before getting something from this site! Options:
(a) Order the book and get started
(b) Not ready yet? Download a free preview of Turn Your Passion Into Profit
(c) Join the mailing list and receive THREE free ebooks and the University courses!
Turn Your Passion Into Profit
A step-by-step guide for transforming ANY talent, hobby or product idea into a money-making venture
by Walt F.J. Goodridge
Turn Your Passion Into Profit book cover
My "Passion Profit" formula is simple: take a passion--something you love to do, something you're good at, something you already have a certain amount of expertise in, something that interests you–-and use it as the basis of a way to make money. It's a simple strategy that could be your "plan B" during an economic downturn! Yes, you CAN make money doing what you love and I'll show you how in four easy steps: 1. Find your purpose. 2. Discover your passion. 3. Create a product. 4. Market it for profit. (338 pages; 7" x 10"; ISBN:978-0974531328) Read more at www.passionprofit.com
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Order now in your favorite format

buy paperback
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buy nook edition
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Turn Your Passion Into Profit 6-CD AUDIO
A step-by-step guide for transforming ANY talent, hobby or product idea into a money-making venture
by Walt F.J. Goodridge
Turn Your Passion Into Profit 6-CD AUDIO
This unique 6 CD set contains the step-by-step passionpreneur process with excerpts from live workshops, actual coaching sessions and phone interviews with million-dollar passion to profit success stories! Order with the Turn Your Passion Into Profit paperback and the Quick Start Manual to get the info in multiple formats! Listen, you CAN make money doing what you love! (6 CDs; 1 hour each)
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Order in your favorite format:
click here to order the cd edition of Turn Your Passion Into Profit
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How to Become a Nomadpreneur (The Untethered Lifestyle)
A pocket guide of income strategies, travel jobs & survival tips for expats, vagabonds, techies and rat race escapees who want to see the world AND make money too!
by Walt F.J. Goodridge
How to become a nomadpreneur book cover
What if you had the freedom to travel the world and make money at the same time? What if your source of income did not depend on your actual physical location?
Well, nomadpreneurs have that freedom! A nomadpreneur is someone whose income strategy allows him or her the freedom to "travel and roam" while generating money "abroad or at home."
I know how it feels. I was a frustrated, corporate-cubicle-confined civil engineer in New York City until I engineered my escape from the rat race and ran off to a tropical island to live out my nomadpreneur dream. In this guide, I'll shares the motivation, methods and mindset as well as specific details of the income strategies I and others use to achieve and sustain what I call "the untethered lifestyle." You'll learn or discover:

• Why escape might be the sanest act you ever commit
• If you can (or should) simply nomadize your current job
• Proven strategies for making money overseas
• Which--location-free or location-bound--suits you better
• Travel, accommodation, immigration, safety & survival tips
• Profiles of folks who've found nomadpreneuring success
• Products, websites, apps and communities to help you
• PLUS: Travel jobs for the nomad-minded non-preneur
• AND What to do if you run out of money!
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buy paperback
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