Have you ever wondered why some new Rap artists blow up and get heard, seen and written about everywhere, while others with equal talent never reach the level of success they deserve? The answer to this question is simple: PROMOTION! Promotion is the job of getting EXPOSURE for a record. It means getting radio and video airplay, magazine reviews and interviews, club play and any other type of attention to help keep an artist and his or her music in the public spotlight. It's a FACT: the RIGHT promotion can mean the difference between an artist getting PAID as a multi-platinum success, or falling off as a has-been. GOOD promotion is often more important to the success of a song than the song itself! With effective promotion, a not-so-good song can become great; a great song can become PHENOMENAL! SMART promotion can turn an artist into a STAR even if he or she isn't signed to a major label. One reason the majors seem to have more success doing this is because they know WHO to promote to. NOW YOU CAN TOO!
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