Home :: About our site

About our site

Share |

Our mission and purpose

"a company called W" dba The Passion Profit Company, offers information, inspiration and ideas in the form of products (books, cds, videos) as well as services (teleclasses, coaching, escape tours) to help people achieve function, fun and freedom:
• 1. The freedom to live a life of purpose.
• 2. The freedom to profit and prosper.
• 3. The freedom to love honestly.
• 4. The freedom to escape.
• 5. The freedom to age less.

Our series of products includes the Turn Your Passion Into Profit™ In Search of a Better Belief System™, the Hip Hop Entrepreneur™, SaipanLiving™ and many more. The site provides 100% safe, secure online shopping.

About the Founder

Walt F.J. Goodridge is the "Passion Prophet". A graduate of Columbia University, Walt is a former civil engineer who walked away from his career to follow his passion for music and writing, he is the author of 16 books including Turn Your Passion Into Profit. He owns and operates several websites and writes several weekly ezine updates for subcribers to these sites. He is the creator of "Walt's Friday Inspiration Life Rhymes", a popular weekly email of "thoughts that create success" that he sends to thousands of subscribers. He is a top ten business expert on several expert websites, a guest writer for Entrepreneur Magazine and other publications. Walt conducts "Passion Profit" Workshops around the world to help others discover and launch their own businesses around their interests. Read Walt's full story!

"I am proud to offer the world a philosophy and formula for turning one's passion into profit. I encourage its use by parents, teachers, coaches, as well as within institutions of higher learning. It is my vision that it will foster a greater understanding and appreciation of our inherent value as spiritual beings and facilitate the expression of that value within the physical marketplace. It is my wish that these ideas lead a revolution in thought and deed and usher in a new era of entrepreneurial expression, financial independence and personal freedom."--Walt Goodridge, President, The Passion Profit Company Established in 1990 as "a company called W", online since 1997.

The Products

The Passion Profit&#153 company offers products and services designed to help you succeed at turning your passion into profit and making money doing what you love.

These products include:

  • Books,
  • Business Plans
  • Audio tapes,
  • Courses,
  • Workshops
  • Targeted websites
  • Teleclasses, as well as
  • Coaching and consulting

  • Why it's safe to order from us...

    Feel Safe! IN BUSINESS SINCE 1992, the Passion Profit Co, HipHopBiz, affiliated sites and founder Walt Goodridge have been featured, reviewed & endorsed by:
    entrepreneur source essence wall street journal
    Time Magazine Black Enterprise amazon Saipan Tribune

    It's been said that you are judged by the company you keep. We like to think that being endorsed by and keeping company with other reputable companies says a lot about our own reputation. Don't you?

    To be notified of workshops and teleclasses not announced on this site, please join our mailing list

    Our Guarantee

    "I believe that the process I've outlined within the pages of Turn Your Passion Into Profit can help you discover your passion, build a business around it and make money. Order a copy now and see for yourself. We also strive to find and offer products that do what they say they will. If for any reason, you are not satisfied with anything you order from us or any item in our network of sites, simply return it for A FULL REFUND."--Walt Goodridge, President, The Passion Profit Company

    Privacy Policy

    We respect your privacy! Any and all the information collected on this site will be kept strictly confidential and will not be sold, reused, rented, disclosed, or loaned! Any information you provide will be held with the utmost care and will not be used in ways that you have not approved. If you have any questions, please feel free to call (646) 481-4238, or e-mail us.

    Return Policy

    Returns Policy: Within 30 days of receipt of your order, you may return to us the following: any book in its original condition; any media (CD, cassette tape, VHS tape, or software); and any other merchandise that's in new good condition along with accessories.

    Our address to send check and money order payments is:
    The Passion Profit Company
    P.O. Box 618
    Church Street Station
    New York, NY 10008
    contact form


    We offer advertising on our growing network of sites. Reach a wide range of niche markets. Use contact form for details.



    and more


    We guarantee the security of our online transactions. This means you pay nothing if unauthorized charges are made to your credit card as a result of shopping with us.

    Internet Security:

  • Secured Site
  • SSL Protocol
  • Public-Key Cryptography
    When you purchase our products or services, you provide personal information that is necessary for us to process your order. To ensure that your information remains confidential, the information is sent to us in a "secure session" established with Secure Socket Layer (SSL) 128-bit encryption.
  • Thank you for your interest in ordering from us. Experts tell us that 47% of people who shop online will check this page before ordering, so we've provided the following information to put your mind at ease about how information about you is used.

  • We only gather the information that YOU provide us when you order or join our list.

  • Even if you put someone else's email address as the person who referred you, we WILL NOT add that person's email address to our database. They may receive a one-time "thank you" for the referral as indicated or if part of a contest.

  • Contact Us

    Our mailing address is:
    The Passion Profit Company
    P.O. Box 618
    Church Street Station
    New York, NY 10008-0618
    office: (646) 481-4238

    For questions or concerns with your order, please contact: (646) 481-4238
    OR use contact form

    For interviews, review copies, wholesale discounts, and workshops, contact: (646) 481-4238 or use the contact form

    Share |