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The following are excerpts from email consulting sessions conducted by Walt Goodridge.
Questions About Internet Marketing
Questions About Home-Based Business
QUESTION: I have recently started two internet stores
and would like to find out how to market them cost effectively.
Any suggestions?
ANSWER: Hi Anonymous,
There are many specific techniques that might help to get the word out, but that I can't get into all of them here as it would result in me basically re-writing my book here on this site. But one is to establish yourself as an expert in those fields on the sites that your target audience visits, and then direct people to your site in your bio.
QUESTION:I am an artist. I recently started marketing my art in a Gallery.
It did suprisingly well. this passed year sold over twenty five paintings.
In a mall that chaters to the middle class. I believe it could do better,
if I could reach more of a upper class market. Because fine art gallerries
do not show "no name" artist. I felt the web maybe a method of achieving
this goal. I am aware of E-bay and Amazon com auctions and stores.
But judgiung from thier pricing, they are not even as affluent as the
mall I am in. Specifically I am interesting in tarketing big afluent
cities areas such as NY, LA, SF, Holleywood, silicone valley.
My art work is very unusal. I wonder what web cites I should contact.
Or If I publish a page how to get it listed in my target area?
ANSWER: Hi Anonymous,
A while back a visitor to the "Ask the Inspirer" page of my site asked about artist Camille Corot and the value of a painting she possessed. In searching for sites of Galleries that featured this artist, I came across
Now while they may or may not feature contemporary artists in their roster, they might be a good place to start asking questions. SImply call them up, tell them what you want to do and ask if they know of sites that market your type of paintings.
So here's what I would do:
ACTION:
2. Gather the information from all the galleries that show up
(check out www.gallerynow.com) and call them up and start asking
where an artist can sell their work online.
ANSWER:I can't give you any statistics as to their rating compared to other companies of its type. What I CAN tell you is that as the baby-boomers move up in age, anti-aging products like Rexall's will probably be in more and more demand.
Keep in mind, however, that Rexall is a NETWORK MARKETING business that NOW has an internet component. From my experience in Network Marketing, the key is the human contact that YOU will need to make that will determine your success.
I wouldn't rely strictly on the Internet component in defining or working the venture.
Believe in the products, believe in the company, and most importantly, believe in yourself and you can make it happen!
ACTION: Visit
ANSWERHi Anonymous,
While I didn't have the time to find out which have download requirements and which don't, I do have a comprehensive list of different paid to surf offers.
ACTION: Check out
Also, here is a good list of programs if you have a website
ACTION: Check out
or cut and paste http://www.onlinebusiness.com/revenue/index.shtml
into your browser to check out their list of affiliate programs
<
Secondly, ask yourself, of the many banner ads you've seen during your travels throughout the web, how many have you actually clicked on? A lot? Then you're not typical. If you said "none", then you're more normal. Banner ads these days are becoming more about establishing an identity rather than actually generating clicks.
So, it's your first question that's the real issue. And the best way to drive traffic to a site is to provide something people need, are excited about and will tell their friends about. (Word of mouth advertising).If you can set up a system whereby people are rewarded for sharing info about your site, then you're well on your way.
The best book I've read on the mindset that YOU need to have as a website owner is Webonomics by Evan Shwartz. It goes into grat detail and helped me with the sites I've launched.
Hope this helps.
If you really want to advertise on sites, look for the "contact us" link on most sites and email or call them and I'm sure they'll put you in touch with the right department.
ANSWER:
My friend, I have the PERFECT book for you! I recommend this highly to everyone I consult.
It's called Webonomics: 9 Essential Principles by Evan Schwartz
ACTION: You can visit the www.webonomics.com website to get some idea of the contents, but the book is where it is!
this will definitely help!
ANSWER:
Here are a few resources with tips on how to get better ranking in the search engines.
1. Linkexchange.com (look in the Market Your Business Online Section)
2. 69 Ways to Promote Your Site
http://www.aia.net.au/success/web-promotion.html
3. WebPromote Weekly is a weekly ezine (and website) with great tips on getting a better position in the search engines
http://www.webpromote.com/
Other Tips: It's going to be necessary to know about and include META TAGS in your site, if you haven't already. These will help your listing.
Here are two articles I always give to my clients. Print them out, and use them well!
10 BEST PLACES TO PROMOTE YOUR SITE,
by Riyaj Shaik of Associate-it.com
Website promotion is an art. As a webmaster, I spend most of my time promoting my sites. Without a big budget you cannot promote a site
overnight. Most webmasters don't have a big budget. So, they have to do it the hard way.
* Keep promoting it day in and day out.
* Try different options.
* Use trial and error to determine what works.
* Spend countless hours to arrive at good places to promote the site.
Over the years I have promoted my sites at hundreds, if not thousands, of different places online, some good, some not so good. I want to share with you the 10 best places to promote your site so that you won't spend as many hours as I have in finding them. Before You Start Promoting Your Site Be sure to create and include Meta tags on every
page. Also, don't use all of the free submit utilities on the same day since many of them submit to the same search engines. Wait at least one week before you use the next utility. You may want to open an
email account on hotmail or another of the free email services and use that email address if you plan to submit to free for all links since many send a confirmation email, or add you to a mailing list.
THE BIG TEN
1. SELF-PROMOTION: This is the best place to start promoting your site. And best of all it is free to use. However, for only $10, you
can have your data stored for one year so that you can promote your site over and over without retyping the information. Self-promotion allows you to promote your site to over 400 different search engines,
indexes, business directories, international indexes, directories and
awards. < http://www.selfpromotion.com >
2. JIM TOOLS: This is another free utility that promotes your site to 400 search engines and indexes and over 200 Free-For-All (FFA) links pages. Do not use Self-Promotion and Jim Tools in the same week since many of the search engines and indices are same. Compared to Self-Promotion, Jim Tools takes a lot less time to submit to 400 search engines and indexes. < http://www.jimtools.com >
The two free utilities above let you submit one URL to 400 different search engines and indices at a time. However, in some cases submitting your home page URL alone isn't enough. You have to "deep submit" your site. Deep submit is nothing more than submitting each and every page of your site. If you have 100 pages in your site, then you must use
the above free, utilities 100 times to submit all of them (possible with Self-Promotion's paid service.) But don't worry. You can use the following deep submit utilities to submit multiple URLs at the same time.
3. ASSOCIATE-IT FREE SUBMIT: This free utility lets you submit all the pages in your site at one time to 24 major search engines. All the submissions are done in real time, you can watch the submission results as they happen. Depending on the speed of your Internet connection and the number of different pages you are submitting, this may take any where between three minutes to a few hours. The good thing is that you can start the submission and then surf the Net as usual in a different browser window.
< http://www.associate-it.com/html/main/300free/ >
4. THE PROMOTER: This is similar to Associate-it Free Submit, but it will submit multiple URLs to 800 search engines, indices, FFA pages, classifieds, etc. at one time. This works much like Associate-it Free Submit. You can start the submission and then browse the Net in a different window. The Promoter also notifies you when it's time to resubmit your site. < http://www.thepromoter.com/ >
5. ANNOUNCE IT AMERICA!: One more free utility that submits multiple URLs to 300 search engines, indices, FFA links, classifieds, etc. at one time. This works like Associate-it Free Submit and The Promoter. You can start the submission and then surf the Net in a different browser window.
< http://www.announceitamerica.com/The_Announce-O-Matic >
By using the five utilities above, you have submitted your site to most of the search engines and indices. It may take anywhere between three weeks to six months for your site to be indexed.
6. OPEN DIRECTORY: Recently, when Netscape purchased NewHoo, the Open Directory, I was quick to submit my site to be included. The only complaint I have with the Open Directory Project is that the editor in the category you are trying to submit your site to may be your competitor and may try to list your site lower in the list. But you can submit your site to three or four different categories if it belongs. Recently, Lycos and HotBot adopted the Open Directory, and Altavista is adopting it soon, so getting listed with the Open Directory may bring you a lot of traffic.
< http://www.dmoz.org/add.html >
7. DIRECT HIT: A lot of search engines like HotBot, MSN and others have recently adopted the Direct Hit search technology. Getting
listed with Direct Hit may also bring in considerable amount of traffic, but your site has to be somewhat popular.
< http://www.directhit.com >
8. GOTO.COM: Even though it is not free, GoTo.com can bring targeted traffic to your site at a low cost. To get listed with GoTo.com you have to open an account with a minimum of $25, then bid on keywords
that you would like to target. The minimum bid for each keyword is $0.01. I would recommend bidding $0.01 on 500-1000 keywords related to your site. You can bid high on 5-10 keywords that are really important to your site and bid $0.01 on others.
To generate 500-1000 keywords related to your site, use Jim Tools keyword generator at http://www.jimtools.com. If you type in two or
three keywords related to your site, the keyword generator searches the web for similar sites and compiles list of keywords by reading their Meta tags. Usually, if you bid on 1000 keywords, you will get between 75-100 hits a day. < http://www.goto.com >
9. YAHOO!: Even though getting listed on Yahoo is a pain and it may take up to six months, most sites get the majority of their traffic from Yahoo!. Also try submitting to Yahoo! Local or International if your site fits. If you submitted your site to Yahoo! and nothing happened for four or five weeks, try submitting again in the same category, or maybe in a different category. You can get good tips on how to get listed on Yahoo! at search engine forums at http://www.searchengineforums.com. Do what ever you have to do, but
get listed on Yahoo!. < http://www.yahoo.com >
10. PRWEB: Press releases are one of the most effective ways to generate traffic to your site. If written well, they can be very
effective. Over 90 percent of press releases are sent out by the companies or sites trying to generate traffic or publicity. Write
a press release and distribute it free of cost using Prweb.
< http://www.prweb.com
Thanks
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![]() | A graduate of Columbia University, Jamaican-born Walt Goodridge is a former civil engineer who walked away from his career to follow his passion for music, writing, and sharing information. He has been an artist manager, record label owner, inventor, network marketer, career coach as well as a prolific poet . He is the author of 12 books including Turn Your Passion Into Profit (A Step-by-Step Guide for Transforming ANY Talent, Hobby or Product Idea into a Money-Making Venture), and creator of the long-running Life Rhyme series. Walt has written for Entrepreneur Magazine, Black Enterprise, quoted in the Wall Street Journal, Time Magazine, Essence, the Dallas Morning News, The Kip Business Report and numerous publications and popular websites. Walt offers personalized coaching and conducts workshops around the world to help others make money doing what they love! MORE >> » |
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