home about our company





Here's why you'll NEVER argue with ANYONE about the effectiveness of subliminals... ....ever again!

But before I tell you why, let's just bring everyone up to speed....

What are subliminals?

A "subliminal" message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind's perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and importantly, the unconscious mind, and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems. The term subliminal means "beneath a limen" (sensory threshold). This is derived from the Latin words sub, meaning under, and limen, meaning threshold.[from wikipedia]

You may have heard of instances back in the 1950s in the US where movie theatres were discovered to be flashing messages like "buy popcorn now" during movies in an effort to increase their concession stand sales.

You may have heard about alcohol companies in the 1960s incorporating hidden sexually suggestive images in the ice cubes of photos in their ads.

This is called subliminal advertising. Years later, for various reasons, people debate its effectiveness. But soon, you'll never have to debate. But first...

Think about this

Do you recall ever having scary dreams after watching a horror movie when you were a child? Even if you didn't, you perhaps know of someone who did. That's an example of images impressed upon your mind in a conscious state (while you were awake) that had the power to influence your subconscious state (while you were asleep).

Now, in your later years, do you recall ever having a bad dream that affected your mood when you woke up? Even if you didn't, you perhaps know of someone who did. That's an example of images impressed upon you during a non-conscious state (while you were asleep) that had the power to influence your conscious state (while you were awake).

So we already know that things that you "see," whether asleep or awake, whether real or imagined, whether true or not, can affect you.

Now, how about things that you "don't" see?

We mentioned the movie theatre subliminals and the alcohol ad ice cubes of the 50s and 60s. If you asked a person in the theatre, or someone who viewed the alcohol ad if they actually recall seeing the subliminally suggestive images, they would have said no. Their conscious minds didn't register it, but their actions (suddenly getting the urge to buy popcorn, or deciding on a particular brand of alcohol) show they were in fact influenced.

We know that scientists have used hypnosis to help people recall events from their childhoods, events that they've forgotten, and things they didn't realize that they actually saw.

The human mind receives impressions from the external environment on a conscious and subconscious level. There are millions of stimuli that you are recording in your brain--sounds, smells, images, tastes-- right now at this very moment that you aren't consciously acknowledging. However, perhaps a few years from now, when you think back on this moment, your mind may put these impressions into a format and context which you can use for comparison, etc.

So we know that just because you don't acknowledge the person walking by you in a blue tshirt with specific words written on it, doesn't mean your mind hasn't recorded it. It's there, waiting to affect you in some way in the immediate or far future.

So, we already know that things that you "don't" (or don't realize you do) see can affect you, too.

So, here's why you should NEVER argue with ANYONE about the effectiveness of subliminals...ever again!

Because it's a waste of time to question or debate the effectiveness of something YOU ALREADY KNOW WORKS!

First, subliminal messages are often simply words. Don't let anyone tell you that words do not influence you. You already know they do. When someone gives you a compliment, it can affect your mood all day. When you hear or read the news it affects your mood. If words didn't have an effect on us, no one would be able to learn a language, do their homework or even think!

Second, subliminal messages are often simply images. Don't let anyone tell you that images do not influence you. You already know they do. When you see a terrible car accident on the way to work, it can affect your mood all day.

How many times have you had an unexplainable reaction to a particular person, neighborhood, country or ethnic group because of images and words on the news, in magazines, or through conversations with others?

Third, subliminal messages are nothing more than advertising. Don't let anyone tell you that advertising does not work. You already know it does. Industries spend billions of dollars every year on advertising to get you to purchase their products. Millions are spent to determine the best colors to use, the best physical positioning of the product on the shelves, the type of fonts, what age and gender of actors, all for the purpose of influencing your behavior.

Words and Images

Yes, subliminal messages are simply words and images, and they work.

All of our lives, we are affected by words that make an impact on our thoughts and beliefs, experiences that have a psychological effect on our self-esteem, images that affect our dreams, our fears, etc. Everything that you are consciously AND subconsciously exposed to in life makes an imprint on your mind whether you consciously acknowledge it or not.

The world is one big subliminal ad campaign. Every person is an actor, every sound is a "sales pitch," every image is a "product." The combined effect is to "sell" you something. You are sold your thoughts and beliefs about just about everything. Everything about you, the life you live, how much money you earn, what you think about yourself and of other people, your world view, is the sum total of all the words and images you've been exposed to throughout your life and up until this very moment.

You do not need to debate anyone on the power of images, the persuasive power of words, or effectiveness of advertising....you already know they work! So to insist that subliminals--words and images-- "don't work" is naive at best, disingenuous at worst, or, to be fair, probably just not fully thought out.

By the way, when someone disputes the effectiveness of subliminal suggestion, it's possible they don't want to admit that they are so easily prone to control, or, perhaps they simply don't wish YOU to be in more control over yourself, your mind, your ideas and your actions.

And finally--and I'd like you to really think about this-- if subliminal suggestion was not effective, it would not have been banned as an advertising technique by the NAB (National Association of Broadcasters) in 1958, or decried by the FCC (Federal Communications Commission) in 1974. You don't ban things that have no effect.

[Note: As an aside, there's nothing inherently bad about subliminals. What's objectionable is when they are used to covertly affect our buying habits without our awareness, permission or consent] * On January 24, 1974, the Federal Communications Commission issued a public statement saying subliminal advertising was "deceptive and contrary to the public interest".

Now, with that said, let's move on.

But, in case you STILL have doubts..

Take a look at this video posted on youtube. www.youtube.com/watch?v=ZyQjr1YL0zg

After watching this video, you might realize that--if nothing else-- that it's possible you are being affected every day by OTHER PEOPLE'S MESSAGES.

This brings up an amazing possibility: If other people's subliminal, overt, intentional, and accidental messages are affecting your behavior, then deliberately using your own images and words--your own subliminals--can allow YOU to take control of your mind and influence your own behavior with YOUR OWN MESSAGES.

Wow! What possibilities! The question is, how do we use such subliminal suggestions to make our lives better? How do we use them as part of an effective self-help strategy...to advertise to ourelves?

Read all the 4,576 self-help products on the market today and you learn ONE thing.....

(Ok, I don't know if there are actually 4,576 products on the market, but we can agree there are a lot!)

The one thing that EVERY SINGLE self-help book boils down to.... The thing that everyone from Earl Nightingale, Tony Robbins, Les Brown, Deepak Chopra, and even Dr. Phil agree on.... is this:

You are what you think about.

Your thoughts determine your expectations. Your expectations affect your actions. Your actions create your reality. One of my favorite little tag lines comes from tut.com: Thoughts are things. Choose the good ones.

Subliminal messages are simply words and images. Words and images are what make up your thoughts. Thoughts are the soundtrack of your life. They're the self-talk that you take with you every where you go. You may not realize it, but as you go through your day, your mind is constantly playing hundreds of thoughts, ideas and beliefs. As you prepare to leave your home, if one of your favorite thoughts is "I'm so clumsy," then you may just drop your keys as you pick them up. As you drive to work, if one of your favorite thoughts is "people are so unfriendly," then you might not even notice the kindness of another driver who let you merge into traffic. Your expectations--your thoughts--make you see things that aren't there, and miss things that are.

So where do these thoughts come from? How do we choose the best ones?

What millionaire parents tell their children....

If you went through your entire life thinking "I have no luck with women," "dating is difficult" because of something someone told you when you were eight years old, or what you witnessed in your family, or from your own experiences, how would that influence your behavior?

Now what if, instead, you had been told over and over, "women are easy to talk to," "women like to be approached by down to earth, sincere men?" How would that affect your dating life?

Similarly, what if you went through your entire life thinking "making money is difficult" because of something someone told you when you were eight years old, what you witnessed around you in your family, or from your own experiences. How would those thoughts influence your behavior?

For many of us, these are the constant viewpoints, words and images you heard and saw over and over as you were growing up. You believed it. It became part of your soundtrack. It became your "self-talk." It's now your reality. And here's what scientists have discoverd: This self-talk doesn't even have to be true! It simply has to be repeated enough, to be believed. (Politicians use this fact all the time to get the public to believe something they absolutely, positively know to be false. They simply repeat it often enough, and it becomes part of accepted truth.)

Now consider this: successful business men and women don't walk around thinking "making money is hard," or "I'm no good at running my own business." They have different thoughts--words and images--as part of their self-talk. You know this. And that is the secret to using subliminals: find out what millionaire parents tell their children--essentially, by discovering what their adult self-talk is-- and you'll discover which thoughts to choose as your own.

The SECRET of subliminals
and why they work

Subliminals work because...

[] Rich, successful, happy, well-adjusted, powerful people have different thoughts and self-talk than poor, failure-prone, unhappy, dysfunctional, powerless people.

[] Repetition is the mother of learning, (and the key to transformation).

[] SUBconscious ideas are harder to resist. (they operate below the level of your conscious resistance)

[] Therefore, you can change your situation in life from being poor, failure-prone, unhappy, dysfunctional and powerless to being rich, successful, happy, well-adjusted and powerful by repeatedly thinking the right thoughts on a subconscious level.

That is the secret of subliminal audios and videos.

You can, therefore, change your level of success, your weight, your self-confidence, health, sexual prowess, and anything about which you hold a thought. Let me say that again:

By using subliminals, you can, therefore, affect your success, your weight, your self-confidence, health, sexual prowess, and anything about which you hold a thought.

If you can think it, you can change it.

Subliminals for a new paradigm

Yes, subliminal videos work! They did for me.

I've always been intrigued by the concept and application of subliminal tapes, hypnosis, past life regressions, psychic phenomenon and any way to access the secret powers and potential of the mind. So, I recently I took a chance and purchased some subliminal videos.

Within a minute of watching a powerful and popular subliminal video product, I pounced excitedly on a project which had been sitting idly for many months. Suddenly, something clicked and I was able to find and sustain the motivation to get it done. Over the past year, I had gotten pretty idle in attacking new projects with the same fervor as I once did. Then, over the course of the next 30 days, I launched 3 more new products (including this one).


Why ETHNIC subliminals?

It's really quite simple. Many of us have been fed a universal image of success. We see the fancy cars, the big homes, the yacht, and expensive dining as images of prosperity and happiness.

However, as I watched the videos I had purchased, I could feel that they were effective, but I found I couldn't relate to some of the aspects of extravagance and opulence that were depicted. I heard myself resisting these images and saying "that's not me."

What if I don't smoke expensive cigars? What if my idea of a fine meal is a meatless one which doesn't include scavengers like crabs and lobster? What if my definition wealth is not to accumulate more and more things, but simply to have the freedom to roam the world? What if I wanted to gaze at images of success and happiness being experienced by people who look like me and, say, my son or my daughter? People who share the same features and heritage?(I actually don't have children, but you get the point.) It's been shown that little girls are influenced in their perception of beauty and their own self-esteem by the dolls they see in the toy stores. If they never see people who look like them in positions of wealth, power and the objects of adulation, it becomes harder for them to imagine such status for themselves.

It's been shown that foreigners often feel alienated by the media, marginalized at work, and even insulted by depictions of their fellow countrymen in movies and on television.

Wouldn't it be great to have images of success that encourage you to greatness, that also respect your identity, reflect your lifestyle and reaffirm your uniqueness or particular world view?

It was with those thoughts in mind that I decided to create my own series of subliminals for myself as well as others who might think the same way. That's how Ethnic Subliminals™ came to be.

But once you open up that niche-targetted can of thoughts, all sorts of goodies start to spill out! It's not just those who pursue financial and status-driven success who think different thoughts. Anyone who lives a unique lifestyle, or who produces different results in their lives, has a way of thinking that makes them unique and successful at that pursuit!

Think about it

Vegetarians think different thoughts.
Truth Seekers think different thoughts.
Healthy people think different thoughts.
Adepts and the spiritually advanced think different thoughts.
Successful people think different thoughts.
People who've been able to transform their lives think different thoughts.
People who've cured themselves of disease think different thoughts

What if you could spend a day with someone who is living the sort of life you'd like to live? What if you could follow them around and ask them how they think? What they believe? Why they make certain decisions and not others? What books they read? What if you could do that every day for 30 days? 90 days? How much would that be worth to you?

Well it's possible. Give the Ethnic Subliminals™ a try.... They are designed to offer you the "best" images and the "best" thoughts for the lifestyle or identity of your choosing.

But wait, there's more!

These videos also come with a soundtrack which contains subliminally embedded audio of the same thoughts that are embedded in the images. So, while your eyes see the inspiring images, your brain will see the thoughts that create success. While your ears hear the sound of crashing ocean waves or rain, your brain will register the self-talk affirmations.

Is 90 Days enough time?

It may take little while for the transformative self-talk of Ethnic Subliminals™ to take hold in your subconscious and manifest in your life. Some people feel it immediately, others may take a bit longer. Give it a few months. In fact, take 90 days to try it out, and don't worry, if you're not completely satisfied--if you just don't think it works for you--then simply request a refund.

Customized Subliminals! NEW!

That's right! To save you the trouble of launching your own line of subliminal products to get just the right subliminal messages YOU want, you can now order customized versions of many of these videos. Simply put 5 short customized affirmations in the comments box when you place your order, and then give us 3-5 days to embed them into your very own video.

If you order the customized version, you'll be able to download the standard version immediately and begin using it right away. Then, in a few days, we'll email you a link to your customized version. Keep both with our best wishes!

If you have any questions about customized subliminal videos, please email us

Order Now and download immediately


Black Success Subliminals

We deny ourselves the finer things of life because of poor self-image. We shy away from starting our own business because of limiting stereotypes. We associate financial success with "others" because no one in our family, few in our neighborhoods, and not many who look like us are offered as role models.


Format: MOV file
Length: 10 minutes
Download as ZIP file (size 3.5MB)




Options for Black Success Video


American Dream Self-Talk... in your language!

Live the American dream. Experience winning self talk in your native language. Mandarin. Tagalog. Spanish.

Format: MOV file
Length: 10 minutes
Download as ZIP file (size 3.5MB)

Options for American Dream Video


Sexy Self-Talk Subliminals

Adopt the self-talk of the world's best lovers. You can bet that the men who women swoon over, and the women who men can't get out of their minds think differently about themselves, their partners, their bodies, sex, pleasure and romance. But just what are those thoughts? What do they say to themselves when they meet someone new? when they take off their clothes? when they start to please and be pleased by their partners? Wouldn't you like to know?

Format: MOV file
Length: 10 minutes
Download as ZIP file (size 3.5MB)

Options for Sexy Self-Talk Video



Ageless Self-Talk

Perfect health is your birthright. Health freedom is yours to exercise. Break free from the hold the medical establishment and the advertising executives have on your concept of food, health, longevity sickness and disease. Look younger. Feel better. Rejuvenate. Repair. Reverse.


Format: MOV file
Length: 10 minutes
Download as ZIP file (size 3.5MB)




Options for Agless Self-Talk Video



Transformative Self-Talk

The planet is going through massive changes. Our DNA is changing. Those on the planet at this time are lightworkers here to help with the transition. What are the thoughts and self-talk you will need to make it through the transformative times?


Format: MOV file
Length: 10 minutes
Download as ZIP file (size 3.5MB)

Options for Transformational Video



Calling all photographers. Submit your photographs and images for inclusion in the continuing Ethnic Subliminal Series. Do you have a winning image of success with an ethnic or lifestyle twist you'd like to share with the world? If so, contact us at orders@passionprofit.com.
The Passion Profit Company
PO Box 618 Church Street Station New York, NY 10008-0618
(646) 219-3565 | orders@passionprofit.com


These subliminal videos are published by The Passion Profit Company--in business since 1992 accepting these forms of payment


Contact us
Privacy Policy
Guarantee