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Passion Profit Philosophy

The Cycle of Success

An overview of the Passion Profit philosophy and formula as contained in Turn Your Passion Into Profit by Walt F.J. Goodridge

PURPOSE

  • Governing Principle: The FIRST Law of Passion Dynamics:
    "A person following his/her passion tends to continue living his/her dreams unless sidetracked by outside forces. Similarly, a person NOT following his/her passion, will remain unfulfilled, living someone else's dream unless acted upon by an outside force through new ways of thinking.”
  • New Concept: Creator, Savior, Guru & Guide
  • Tools: Personality/Role Test

    PASSION

  • Governing Principle: The SECOND Law of Passion Dynamics:
    You are never given a passion without also having the talents, abilities and people in your life to turn it into profit if you desire.
  • New Concept: Passion and Skill
  • Tool: Discovery Exercises/Skill Set

    PRODUCT
    Governing Principle: The THIRD Law of Passion Dynamics
    "For every creation, there exists an equal desire for that creation. Anything that has been created from your passionate interest and attention contains inherent value which others will recognize and pay to have in their own lives.”

  • New Concept: The Value Tree
  • Tool: The Magic Questions

    PROFIT
    Governing Principle: The Law of One:
    "If you can sell one, you can sell one million! The profitability of a passion is directly proportional to one's level of belief in the value of its creator. "

  • Concept: The love of self is the root of all money
  • Tool: The Code Cracker

    SUMMARY OF OVERALL PROCESS:
    Governing Principle: VALUE NO ONE CAN STEAL:
    If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life’s purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!"

  • New Concept: The Passion Profit Secret Formula
  • Tool: Passion-Finder Chart


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    Testimonials

    “Walt, next to my Bible, your book, Turn Your Passion Into Profit, is the book I reference the most in my house..."”--Karon Mason Etienne, MD

    “Like you said, you're never really happy until you're pursuing your passion...I quit my job and wrote the novel I always wanted to write and now I'm finally living my dream...Thank you so much!"” --Hallema, author of Mass Deception