Wednesday, April 4, 2007
You can get this for free (advice for info-product authors)
You can get this information free!
A bit of advice for passionpreneur authors:
The great thing about the internet is, there is always a way to get any information free. Because of the vastness of the internet and the millions of webpages out there, there is always someone, somewhere who chooses to offer similar information for much less or even free. So, what your customers are paying you for is not just the information. It's something much less tangible.
The reason why some authors are bestsellers and others are not has to do with the way each author thinks. You appreciate an author because what he or she is likely to say next is so unique and insightful, and how he says it (what words he chooses) is so refreshing, that you are eager and excited to follow him from one book to his next.
In business "how to" books, for example, One author will explain A, then B, then C, while another will explain A, B, and then 7. That's right "7!" That unexpected "7" is something you haven't heard before. It's a connection that few other people
make in their presentations. It's an idea that comes next in the way this author's mind works that separates him or her from the rest of the pack. It's the analogy, the example, the story, the experience, the application, the anecdote that another author just can't duplicate because they haven't lived exactly identical lives, nor do the synapses in two different brains work in exactly the same way. In other words, this author knows something the others don't. He explains it in ways the others can't. And it makes sense to the reader in a way that he or she hadn't really been able to grasp before.
So, as a customer, when you compare two seemingly similar business books, take a deeper look at the testimonials, the endorsements and even the way the website is written to decide what you're actually getting.
And, as an author, when you write your own novel or info-product (or even your blog postings), take a deeper look at that intangible inner voice that makes you unique. Tap into yourself and your experiences and realize that there's not just a story to tell, or a topic to discuss, but a uniqueness that you are sharing with the world.
A bit of advice for passionpreneur authors:
The great thing about the internet is, there is always a way to get any information free. Because of the vastness of the internet and the millions of webpages out there, there is always someone, somewhere who chooses to offer similar information for much less or even free. So, what your customers are paying you for is not just the information. It's something much less tangible.
The reason why some authors are bestsellers and others are not has to do with the way each author thinks. You appreciate an author because what he or she is likely to say next is so unique and insightful, and how he says it (what words he chooses) is so refreshing, that you are eager and excited to follow him from one book to his next.
In business "how to" books, for example, One author will explain A, then B, then C, while another will explain A, B, and then 7. That's right "7!" That unexpected "7" is something you haven't heard before. It's a connection that few other people
make in their presentations. It's an idea that comes next in the way this author's mind works that separates him or her from the rest of the pack. It's the analogy, the example, the story, the experience, the application, the anecdote that another author just can't duplicate because they haven't lived exactly identical lives, nor do the synapses in two different brains work in exactly the same way. In other words, this author knows something the others don't. He explains it in ways the others can't. And it makes sense to the reader in a way that he or she hadn't really been able to grasp before.
So, as a customer, when you compare two seemingly similar business books, take a deeper look at the testimonials, the endorsements and even the way the website is written to decide what you're actually getting.
And, as an author, when you write your own novel or info-product (or even your blog postings), take a deeper look at that intangible inner voice that makes you unique. Tap into yourself and your experiences and realize that there's not just a story to tell, or a topic to discuss, but a uniqueness that you are sharing with the world.
Labels: Sideline Business Tips
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